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Luxury Real Estate

Do You Really Need a Real Estate Agent?

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If you’re preparing to sell your home in Texas, you could go it alone and broker your own sale. It’s a seller’s market, after all. So, why do 88 percent of sellers in the U.S. engage the services of a professional real estate agent? If you’re a first-time seller, you can easily underestimate how demanding it is to list, stage and market your home — and that’s before you reach the technical and legal challenges of closing a sale on your own. Discover the difference a [...]

CEO Robbie Briggs on what has happened - so far - in a wild year of real estate

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 20, 2021.

FROM MY PERSPECTIVE

“Clients need trusted sources to help them navigate a fast-paced and low-inventory market.”

Those words of wisdom come from Philip White, the president and CEO of Sotheby’s International Realty. Philip knows a [...]

CEO Robbie Briggs on what happens when you put 40 leaders in a room

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 13, 2021.

FROM MY PERSPECTIVE

We try to always make sure our agents have the best training possible — not only in all things technical, but in motivational, too.

A big part of our strategy has to do with mindset, gratitude and communication. [...]

Homebuilders dish the dirt on style trends, the new must-have amenities and more

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 6, 2021.

FROM MY PERSPECTIVE

Real estate agents aren’t the only ones negotiating one of the hottest markets we have ever seen. Homebuilders are, too. Because there is such a tight supply of existing houses for sale, all eyes are suddenly on [...]

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