The CEO of the No. 1 luxury brokerage in North Texas explains a real estate word that is suddenly getting a lot of attention.

If your home just isn’t selling, any number of reasons could be in play. In some cases, this might not have anything to do with your home and everything to do with the market you’re selling it in. However, you could be making some common missteps. (Don’t worry: You’re not alone.) According to several of the skilled agents at Briggs Freeman Sotheby’s International Realty, these home-selling mistakes are more common than you [...]

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 3, 2021.

FROM MY PERSPECTIVE

Inside the real estate world, the acronyms fly every day. We have MLS, TREC, NTREIS, PITI, PUD, even WBFP. (Do you know what that last one means?)

But the one that arguably affects you the most is the CMA — the comparative market analysis. In short, it’s the estimated value of your home relative to comparable properties in the area. (You may have heard the slang for it: [...]

Looking to maximize your home sale — especially in a red-hot market? Whether it’s a seller’s market or a buyer’s market, preparing for an open house or showing is a critical step in selling your home. A show-quality house can make a difference in the offers you’ll receive, but much of the prep process requires good ol’ elbow grease. Use this as your checklist to prepare for an open house, and to streamline the whole selling [...]

If you’re preparing to sell your home in Texas, you could go it alone and broker your own sale. It’s a seller’s market, after all. So, why do 88 percent of sellers in the U.S. engage the services of a professional real estate agent? If you’re a first-time seller, you can easily underestimate how demanding it is to list, stage and market your home — and that’s before you reach the technical and legal challenges of closing a sale on your own. Discover the difference a [...]

The hot place to live with 11 groceries, 130 cultural venues and 1,000 green acres. (Briggs Freeman Sotheby's International Realty has the inside story.)