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CEO Robbie Briggs on why Texans need snow skis

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 24, 2021.


It’s hard to think of Texas without thinking of snow-covered mountains and ski chalets. 

Allow me to explain. Texans and snowy states — like Colorado, Wyoming and Utah — were made for each other. It speaks to the contrast between our sizzling summers and their cold climes, and to our famously flat terrain compared to their dramatically jagged mountains. Fleeing to a ski spot is an exciting, dramatic change for a Texan. That’s why so many of them have vacation homes in the mountains. Today’s Mansion section of The Wall Street Journal is dedicated to such spectacular places.

We are seeing an upswing in the buying second homes, and not just in the mountains. The pandemic caused so many folks to rethink how — and where — they want to spend their time. If you are thinking about a second home, anywhere, the same Briggs Freeman Sotheby’s International Realty agent who helps you so expertly in North Texas can help you with that, too. That’s the power of our professionals — and of our Sotheby’s International Realty® network.

Back in Texas, ski fever knows no limits. One of the best examples is the Texas Scottish Rite Hospital for Children. Since 1981, the hospital has hosted an annual Amputee Ski Trip, wherein they take a group of teens who have lost limbs to the National Sports Center for the Disabled in Winter Park, Colorado, for a week of schussing and slaloming. With special equipment, these kids can not only excel at the sport, they can also build confidence and independence. Skiing creates the focus, but the challenges these teens overcome are often more life-changing than mastering the skiing. Check it all out at scottishriteforchildren.org and nscd.org. I bet you’ll be inspired.

I hope you’re inspired, too, by all the delights out there in the mountains. Think about what your winter wonderland might look like. If you can dream it, our agents can help make it happen.

Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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