Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 1, 2021.
FROM MY PERSPECTIVE
This isn’t a story about business — it’s a story about relationships.
One of the longtime agents at our brokerage recently came to me with this tale to tell.
For about 10 years, she has had a referral relationship with an agent at Kuper Sotheby’s International Realty in Austin, one of our affiliates in the Sotheby’s International Realty network. (Which, by the way, is now 24,000 agents in 74 countries and territories.) Early this March, the Austin agent told our Dallas agent that she had given her name to a Sotheby’s International Realty agent in Seattle. The Seattle agent had clients who wanted to buy a ranch in North Texas, and she wanted to make sure they were handled with kid gloves. After thinking it over — and with no expertise in ranches or land herself — our agent proposed to the Seattle agent that she partner with an agent in our Ranch and Land division at Briggs Freeman Sotheby’s International Realty, so that the clients would have the utmost expertise at their disposal. The clients loved the idea and hired our two agents.
The clients traveled to North Texas in mid-April — and were under contract on a 26-acre spread by April 28.
When the clients were interviewing our agents, they shared that they only like working with Sotheby’s International Realty agents because the agents are a cut above. They had just sold a home in Colorado Springs and had worked with a Sotheby’s International Realty agent there, too, and their Seattle property had just gone under contract with the aforementioned Seattle agent. Our two agents co-represented them in Texas, and the property they purchased was listed with another of our agents at Briggs Freeman Sotheby’s International Realty.
So, said our excited agent-storyteller, “that is six Sotheby’s International Realty agents from four markets serving one couple.”
Isn’t that something? That is the power of our unique network — and of trusted professionals trusting each other with precious cargo: their own clients.
Briggs Freeman Sotheby’s International Realty
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