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Life inside the #1 luxury brokerage in Texas: Amazing properties, influential people, a lot of fun

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Maria Cintron

CEO Robbie Briggs: How disco dancing helps the world's finest real estate agents help you

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 23, 2022.

FROM MY PERSPECTIVE

As I write this, 800 agents from around the Sotheby’s International Realty global network are mixing it up in Austin, Texas. There may be disco dancing involved. And light-up cowboy hats.

But, the real [...]

CEO Robbie Briggs: Why experience can't be faked by a clever brokerage name or a buzzy tagline

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 16, 2022.

FROM MY PERSPECTIVE

If you have ever bought or sold a home with us — or ever will — there is something we include, without fail.

Excellence.

That’s a word that gets misused a lot, but I have some facts to back this up.

CEO Robbie Briggs: How the best people can end up in the best place

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 26, 2022.

FROM MY PERSPECTIVE

I love when great people find their perfect place.

I bet you think I’m talking about clients and their homes, being that I’m in the real estate business. You’re right. But I’m also talking about great, [...]

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