Connections, comrades, friends for life: If all of this sounds a little too warm and fuzzy, consider this: In Texas alone, three of the brokerages in the Sotheby’s International Realty network sold $7.5 billion in properties in 2022.
"Even when our agents aren’t working on a listing, a marketing plan, an open house, an offer or a closing — they are working." —Robbie Briggs
To discuss: You are who you surround yourself with. Luxury real estate is a durable investment for the future; collect it the way you would collect art. Don’t do what a competitor is doing; you could ruin your industry. (All this and more, from one visit to Las Vegas? Read on.)
Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of January 28, 2022.
FROM MY PERSPECTIVE
I get asked a lot about what makes our brokerage different than all the rest. And, I’m proud to say that the answer can be a long one.
But one answer that really raises eyebrows — especially when I’m talking with agents from other brokerages — is our referral [...]
Six real estate agents in three states helping one couple? There’s a story here.