Each Friday, the executives of Briggs Freeman Sotheby’s International Realty write about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is CEO Robbie Briggs' letter of May 5, 2023.
FROM MY PERSPECTIVE
I’m going to let you in on what our agents do when they’re not working for you.
They network. They donate. They sponsor charitable events. They travel to industry events. They mix and they mingle — a lot.
They are amazing. Here is just some of what they’ve been up to, this year alone:
The Global Networking Event: We had a large agent contingent join their Sotheby’s International Realty® colleagues from all over the world in Las Vegas. They experienced seminars, mixers, insight-sharing, deal-making and a lot of fun.
Our inaugural Ranch Networking Event: Our unique Ranch and Land Division hosted ranch agents from all over the U.S., who came to see some of our Texas offerings and have fun, too. Over three days, they were treated to live music, a Mexican fiesta, even bounding about in ATVs. Industry intel was shared — and new friendships were formed.
Our Fort Worth art shows: These have become must-do events for our agents and clients. We regularly open the doors of our sleek Fort Worth office to support regional contemporary artists who create paintings, photographs and jewelry.
The Preservation Dallas 50th Anniversary Home Tour: We were the proud sponsor of this milestone event in April — a day of exploring five decades’ worth of significant homes. I was honored to be a keynote speaker along with the classical architect Wilson Fuqua. We talked about some of the wins and losses of some of Dallas’ great houses. (As you may guess, we love a house with a story.)
That’s just a sample of our industry and community endeavors. I know this: Even when our agents aren’t working on a listing, a marketing plan, an open house, an offer or a closing — they are working.