Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 14, 2026.
FROM THE PRESIDENT'S P.O.V.
Every single day, we do networking.
And I’m not talking hotel meeting rooms. (Although we occasionally do that, too.) I’m talking the world — anywhere you want to live, in North Texas and beyond. A new neighborhood. A second home. A getaway ranch.
Our local real estate advisors have truly global connections in the Sotheby’s International Realty network — 26,000 other industry pros, all working together on referrals, relocations, company moves, you name it. That means that the same level of expert guidance you get here in North Texas can happen in Colorado, in Canada and in Cabo San Lucas.
It’s a network like no other in the industry.
And, yes, sometimes, thousands of those agents get together in one city to trade intel, develop strategies and make business friendships that last for life. The biggest mixer is the biannual Global Networking Event, a multiday extravaganza of seminars, speakers, parties and a lot of learning. This October, we’re headed to San Francisco for it, where advisors from around the world will build even more connections and fuel even more referrals, all in the name of bringing even more value to their clients.
That is our idea of networking — and it benefits more than just those agents. It benefits you. After all, for 66 years and counting, we at Briggs Freeman Sotheby’s International Realty have known that real relationships mean real results.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
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