Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 15, 2021.

FROM MY PERSPECTIVE

Is analog the new digital?

Just a few days ago, Facebook, Instagram and WhatsApp were down for several hours. That was bad news to many — and good news to many. As much as social media is a force in our world now, [...]

Excellent curb appeal may get people through the door, but a home’s interiors have just as much power when it comes to attracting potential buyers. Since wall color sets the tone for each room, your interior palette is one of the main factors to focus on when preparing your home for [...]

"We are investing in these changes so that our agents can imagine more, achieve more and set even higher standards." —Robbie Briggs

Briggs Freeman Sotheby's International CEO Robbie Briggs on the real estate blog that isn’t just about real estate

Much like the curb appeal of the whole house, a welcoming entryway can make all the difference when it comes to first impressions. Those few steps from front door to foyer give visitors an initial glimpse into your home — and have the power to sway potential buyers in your favor. One way to elevate the entrance? Follow the principles of feng shui, “the Chinese art or practice of creating harmonious surroundings that enhance the balance of yin and yang,” says dictionary.com, “as [...]

Six real estate agents in three states helping one couple? There’s a story here.