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Life inside the #1 luxury brokerage in Texas: Amazing properties, influential people, a lot of fun


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One cool click: The real estate blog that isn't just about real estate

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 8, 2021.


This is a blog I’d read even if I weren’t in the real estate business.

Full disclosure: It’s a blog I’m partial to — for reasons which are about to become obvious — but it’s a good one on its own merits, full of advice and trends and FYIs.

It is briggsfreeman.com/blog, and we work hard filling it with stories from our world, including home-design topics, stories about North Texas and insider info if you’re buying or selling a home. It’s also where we occasionally brag about our agents and all the awards they win.

There are about 300 stories on it — and counting. Some are quick and easy reads; some are deeper dives. All of them are easily shareable to your own Facebook, Twitter and Pinterest accounts.

Just a sampling?

We’ve got posts about getting your house ready for sale.

We’ve got posts with the essential questions to ask your agent if you’re buying.

We’ve got the best places to live in Fort Worth if you’re into golf, history or nature.

There are posts about architecture styles, the trends in hardwood floors and how to spend a weekend in Dallas.

One of my favorites is a story that highlights the many things invented in North Texas.

You know, I have always said that we don’t just sell properties — we sell lifestyles. The homes, high-rises, ranches and land we represent are just the ultimate manifestations of the lives that unfold there. That’s why we also pepper our social media with lifestyle bits, too. Come see all the things we post and share on Instagram, Facebook, LinkedIn and more. Look for @briggsfreeman. You will learn a lot in just one quick scroll — just like you will on one of my favorite blogs.

Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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