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CEO Robbie Briggs on one satisfying, stylish page-turner

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 15, 2021.


Is analog the new digital?

Just a few days ago, Facebook, Instagram and WhatsApp were down for several hours. That was bad news to many — and good news to many. As much as social media is a force in our world now, the outage was a reminder that good, old-fashioned phone calls and face-to-face conversations are very satisfying ways to communicate and keep up with each other.           

Another analog pleasure? A richly curated magazine. There is nothing like it. The tactile pleasure of the paper. The discovery as you turn the pages. The design of it all. Somehow, after enjoying one — really digging in — it feels like you’ve been on an adventure. And, there is always something to learn.

We’ve been busy collaborating with Sotheby’s International Realty on our own informative adventure. It is called RESIDE Magazine, and it is inside select subscriber copies of the October 15 issue of The Wall Street Journal. You can enjoy it digitally, too, at briggsfreeman.com/reside. Not only does it reveal almost 30 pages of some of our most exciting available listings and sold properties — everything from mansions to ranches — it is loaded with stories on everything from home design to art to cars. You know, all the analog things that go brilliantly with your life.

In the issue, you’ll find:

Many of our amazing agents and the properties they represent.

Why Pueblo-style homes are eternally desirable. 

Some of the stylish places around The Terminal at Katy Trail, the luxurious residential building under construction now in Dallas. 

The surprising place where Brooke Shields spends every morning with her tea.

The best doughnut shops from coast to coast. (Spoiler alert: Neither Dallas nor Fort Worth made the list, but Houston did.)

And much, much more.

Enjoy every page. You’ll see homes for sale across North Texas and across the globe. You’ll discover new things. And you won’t have needed Wi-Fi or a plug to enjoy it.  

Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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