What's in a name? We demystify three top designations in the real estate world — so that you know how the differences may be helpful to you.

"Everyone hears about how nice our agents are and how helpful our staff is. It’s all true." Learn how CEO Russ Anderson answers the question, "How does your brokerage continue to get the best agents?”

"Even when our agents aren’t working on a listing, a marketing plan, an open house, an offer or a closing — they are working." —Robbie Briggs

To discuss: You are who you surround yourself with. Luxury real estate is a durable investment for the future; collect it the way you would collect art. Don’t do what a competitor is doing; you could ruin your industry. (All this and more, from one visit to Las Vegas? Read on.) 

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section ofThe Wall Street Journal.Below is his letter of September 23, 2022.

FROM MY PERSPECTIVE

As I write this, 800 agents from around the Sothebys International Realty [...]

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 23, 2022.

FROM MY PERSPECTIVE

As I write this, 800 agents from around the Sotheby’s International Realty global network are mixing it up in Austin, Texas. There may be disco dancing involved. And light-up cowboy hats.

But, the real [...]