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CEO Russ Anderson on the question he gets a lot — and always loves answering

Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of November 3, 2023.




“How does your brokerage continue to get the best agents?”

We get that question a lot. And it’s always fun to answer. In fact, we just brought on more top talent in several of our offices — Fort Worth, Turtle Creek, Southlake — and in our growing Commercial Division, too.

I know why they come. One of the most powerful reasons is that they often know an agent who’s already with us — and they have been watching that agent flourish.

That’s the best. Here are some other reasons why real estate’s finest agents — whether we find them or they find us — are at Briggs Freeman Sotheby’s International Realty.

Reputation. Our agents are the most respected in the industry, backed by the world’s most powerful real estate network — Sotheby’s International Realty — and by our own local legacy, a sterling reputation since 1960.

Culture. Everyone hears about how nice our agents are and how helpful our staff is. It’s all true. There is a culture here of excellence, integrity, respect and fun. And, there is a real spirit of giving back to the communities where we live and work.

Marketing, training and tech. An agent’s business tends to boom when they join this brokerage. Why? We have in-house marketing professionals, unique marketing tools, personal marketing advisors, continual training, impactful company meetings, seamless transaction management, even a one-stop portal for client-relationship management, marketing assets, contracts and more.

The takeaway? Our agents are freed to do what they do best: connect great people with great homes and properties.

Do you know of a great agent? Drop me a line. I know exactly where they belong. 


Russ Anderson

President and CEO

Briggs Freeman Sotheby’s International Realty


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