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The Wall Street Journal

What the CEO says: In a new world, how a brokerage is blazing virtual trails

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 8, 2020.  FROM MY PERSPECTIVE Making it safe and sound and easy The health and wellbeing of everybody — our agents, clients, friends, families and communities — remain our top priority, as it has since we opened in North Texas, in 1960. Last Friday, I told you about [...]

What the CEO says: How virtual reality just got very real

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May, 1, 2020. FROM MY PERSPECTIVE Seeing things in a whole new way With apologies to a famous long-distance service from days gone by, this is the next best thing to being there: Briggs Freeman Sotheby’s International Realty has just launched [...]

What the CEO says: Why homes built for healthier living have suddenly taken on more significance

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of April 24, 2020.  FROM MY PERSPECTIVE How going green just got real. A home built with healthier living in mind has suddenly taken on more significance, hasn’t it? Green, healthy homes don’t just save water, lower greenhouse gas emissions and cut down on energy use, they can make us feel better and [...]

What the CEO says: 'This global pandemic is showing how right they are.'

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below, his letter from April 3, 2020. FROM MY PERSPECTIVE People who know what’s important I want to share with you just some of the things a certain group of big-thinking businesspeople are doing for their clients, while the world spins in wild new directions [...]

What the CEO says: Real estate leader Robbie Briggs tells it like it is, every week in The Wall Street Journal

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below, a one-stop compilation of his 2020 letters, from January, February and March.

FROM MY PERSPECTIVE

JANUARY 17, 2020 You put the happy in our birthday This year marks our 60th anniversary — a milestone that feels like a blur and yet so hard-earned. (Do you [...]

What the CEO says: 'That concept has never been more valued.'

HOW HOME IS MORE THAN OUR BUSINESS

What a time in the world. Daily routines are derailed. Businesses are upended. Stock markets are volatile. As I write this, the coronavirus continues to spread — with several thousand cases in America alone. All of the sudden shutdowns and sheltering have certainly reinforced something we live by at our brokerage, seeing as our business is selling houses: There’s no place like home. That concept — that feeling — has never been more valued. [...]

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