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In this wild housing market, knowledge is power. (Take it from CEO Robbie Briggs and your Auntie Mame.)

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of January 21, 2022.


We are proud to be known for giving our clients and our agents everything they need for very successful outcomes — in every dealing.

That covers tools, tech, advice and lots of information. On that latter note, we have two new reports that are must-reads if you are even thinking about buying or selling a luxury property in 2022.

Here’s why: Twenty twenty-one proved to be a perfect storm for the high-end housing market. The starts and stops of the pandemic — and the same in the reopenings of businesses and diversions — fueled even stronger demand for larger homes. Inventory struggled to keep pace. Here in North Texas, the luxury market was on fire all year, as it was almost all of 2020, a big change from the traditional spring and fall selling seasons. Record-breaking sales of superluxury properties everywhere are proof that real estate is a very solid investment.

The first report puts all of this in context on a global scale. It is exclusively from Sotheby’s International Realty and it is called Luxury Outlook — a unique, annual report on trends, buyers, second homes, hot spots and more. It is loaded with information and inspiration. Come read it all at sothebysrealty.com, here.

The second report puts the market in context on a local scale. It is exclusively from us, Briggs Freeman Sotheby’s International Realty, and it is loaded with information, too, including median home prices, the average number of days homes were on the market and more. We have crunched the numbers for Dallas, Tarrant, Denton, Collin and Rockwall counties. Knowing what’s happening in those areas could save you — or make you — a notable amount of money. Come see our Market Moves report at briggsfreeman.com, here.

As the one and only Auntie Mame — brilliantly portrayed by Rosalind Russell in the 1958 film — said about her nephew Patrick being exposed to all kinds of experiences and information: “Knowledge is power.

That’s good advice for you, me, Patrick and everyone. 

Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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