Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 19, 2020.  FROM MY PERSPECTIVE Selling the new luxury For a time there, it looked like luxury had lost its luster. Over the last several years, luxury has been sold, hard, as a feature of almost everything. Goods universally thought of [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 12, 2020.  FROM MY PERSPECTIVE Who are we? As matches go, this is as close to perfect as it gets. One of us was founded in 1960, offering the finest homes in the area. The other was founded in 1744, offering the finest possessions in the [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 5, 2020.  FROM MY PERSPECTIVE A rebound, in more ways than one “We closed on a house yesterday, and we’ll see it for the first time in person tomorrow.” Welcome to an intriguing new facet of our business. That house — a cool [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 29, 2020.  FROM MY PERSPECTIVE How fresh air turns into fresh thoughts In Texas, we’re known for many things — but, dramatic mountain peaks are not among them. It’s OK: When it comes time to escape — to really refresh and [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 15, 2020.  FROM MY PERSPECTIVE Tried and true, with a twist With apologies to Bob Dylan, these real estate times, they are a-changin’. I’ve been telling you these last few weeks about how our agents and our brokerage have been [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 8, 2020.  FROM MY PERSPECTIVE Making it safe and sound and easy The health and wellbeing of everybody — our agents, clients, friends, families and communities — remain our top priority, as it has since we opened in North Texas, in 1960. Last Friday, I told you about [...]