Each Friday, Robbie Briggs, president and CEO ofBriggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section ofThe Wall Street Journal. Below is his letter of December 11, 2020.

FROM MY PERSPECTIVE

No pessimists allowed

The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 30, 2020.

Ranches and land have taken on deeper meanings as of late.

We’ve always known about their transformative power to calm and center us — to remind us that the world is bigger than us, no matter how gargantuan our own pressures and anxieties can feel [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 23, 2020.

From My Perspective

Catching up to George and Jane

Our homes are outsmarting us.

I think that’s a good thing. Technology for the house has come a long way from intercom systems and programmable thermostats. The new [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 16, 2020.

From My Perspective

Reside: Every page an opportunity

We all need to slow down.

I know one little way, at least: with a richly curated magazine. There is nothing like it. The tactile pleasure of the paper. The [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 2, 2020.

From My Perspective

How to earn rave reviews

Please forgive me, but I need to brag.

For years now, at the end of every home purchase or sale with us, we’ve been asking our clients how everything went. What drew them to work with us? How was the whole experience? What could we have done [...]

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 25, 2020.  From My Perspective Your healthier new house Did you know that homes are going way beyond green? For years, we have — very gratefully — seen more homes built or remodeled using sustainable materials, energy-efficient [...]