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CEO Robbie Briggs: 'Please forgive me, but I need to brag.'

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 2, 2020.

From My Perspective

How to earn rave reviews

Please forgive me, but I need to brag.

For years now, at the end of every home purchase or sale with us, we’ve been asking our clients how everything went. What drew them to work with us? How was the whole experience? What could we have done better?

We used to send a notecard, stamped and ready to send back to us, asking for the whole story, but now we do our surveying online. Boy, has that brought on a deluge of comments. We’re getting more reaction than ever — and I am proud to say that it is overwhelmingly, thrillingly positive.

Almost every client mentions the knowledge, skill and determination of their Briggs Freeman Sotheby’s International Realty agent. We pride ourselves on that. Another frequent comment is the innate ability of our agents to keep everybody calm during what can be a wild but nerve-racking buying or selling adventure. That’s another hallmark.

And, then, there are the telling moments, big and small. I’m going to share some recent ones, directly from our clients.

“The best agents we have ever used — in 40 years!”

“If I had known buying was that easy, I would have bought years ago.”

“As a new Texas resident, I felt I was properly advised.”

“She saved my sanity at times!”

“She deftly navigated us through a competitive-bid situation, and then was able to keep the purchase on track when we encountered some challenges.”

“He works 24-7 to keep his clients happy.”

“Because she very competently orchestrated the completion of some repairs before our house went on the market, we were able to get more than $100,000 over the price we anticipated.”

“She did a really good job during a very unexpected pandemic.”

“There is no one I would feel more comfortable referring my friends to.”

“I felt guided and protected through the whole process.”

“I’m forever grateful.”

“Just the best, ever.”

“I feel as if I gained a friend.”

Isn’t that something? I’m so proud of our agents. I can tell you from firsthand knowledge that those rave reviews are earned, every single day.

Robbie Briggs

President and CEO

Briggs Freeman Sotheby’s International Realty


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