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CEO: Why ranches and land somehow mean more than ever

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 30, 2020.

Ranches and land have taken on deeper meanings as of late.

We’ve always known about their transformative power to calm and center us — to remind us that the world is bigger than us, no matter how gargantuan our own pressures and anxieties can feel sometimes.

Escaping to a ranch or a piece of property can work wonders for the soul.

But, there is a highly lucrative side to land, too. It can be a very wise investment. “Real estate is real, and it’s always a good idea to put your money in real assets,” said Grant Cardone, sales expert and New York Times best-selling author, in a CNBC story late last year.

Land is especially stable. In that same story, Marcello Arrambide, founder of The Day Trading Academy, says, “While the real estate market has gone up and down, it has never declined over time.”

Investing in Texas land is perhaps the safest bet you could make, now or anytime, and you can enjoy that asset while it builds equity. Weekends with friends and family. Another income stream from livestock. The possibilities are endless because Texas ranches come in all sizes and types, from 2-acre weekend getaways to vast spreads that could be thousands upon thousands of acres, dotted with multiple lakes, multiple residences and wildlife galore. Paul Sullivan, the Wealth Matters columnist for The New York Times, once wrote: “Owning a ranch … has emerged as an alternative investment class.”

I know just the people you should talk to. We have a division of expert agents who work exclusively with ranches and land. Whether it’s a working ranch or a luxury retreat, we represent the best — to buyers and sellers who could be anywhere from Texas to Thailand. The unique expertise of our agents combined with the global reach of the Sotheby’s International Realty network mean that everything is possible, every dream is doable. 

Give them a ring at 214-353-6600. That phone call could be an investment in more than just a place to get away from it all.

Robbie Briggs

President and CEO

Briggs Freeman Sotheby’s International Realty


PHOTOGRAPH AT TOP OF STORY: Circle J&B Ranch, 6094 US Highway 283 South, Seymour, Texas, represented by Tyler Thomas of the ranch and land division of Briggs Freeman Sotheby's International Realty

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