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From My Perspective

CEO Robbie Briggs on what happens when you put 40 leaders in a room

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 13, 2021.

FROM MY PERSPECTIVE

We try to always make sure our agents have the best training possible — not only in all things technical, but in motivational, too.

A big part of our strategy has to do with mindset, gratitude and communication. [...]

Homebuilders dish the dirt on style trends, the new must-have amenities and more

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 6, 2021.

FROM MY PERSPECTIVE

Real estate agents aren’t the only ones negotiating one of the hottest markets we have ever seen. Homebuilders are, too. Because there is such a tight supply of existing houses for sale, all eyes are suddenly on [...]

CEO Robbie Briggs: One sure way to lessen your stress and expand your thoughts

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of July 23, 2021.

FROM MY PERSPECTIVE

What is it about water?

“Thousands have lived without love; not one without water,” wrote the great poet W.H. Auden.

North Texans understand this. For a state with a reputation of being hot and dry, the opposite [...]

CEO Robbie Briggs, on the new homes with stories yet to tell

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of July 9, 2021.

FROM MY PERSPECTIVE

There is nothing like a house with history.

So many of the homes we represent have been loved for generations. Some are architecturally significant, designed at the height of certain stylistic period. Some are both. 

CEO Robbie Briggs on the essential guide to living in North Texas (even if you already do)

FROM MY PERSPECTIVE

They’re definitely coming from California.

And, Florida. And, Houston, Boston, Austin, New York and Chicago.

The numbers now prove what we’ve always known at our brokerage: North Texas is one terrific place to live.

The Dallas Morning News recently reported some eye-opening stats: Moves from California to Dallas-Fort Worth were up more than 19 percent in 2020, from 2019. New York relocations were up even more: 22-plus percent. D Magazine says that our area added nearly 120,000 people during the pandemic, thanks to relocations and, yes, new babies born [...]

CEO Robbie Briggs: In times of great change, one thing hasn't changed at all

FROM MY PERSPECTIVE

“The only constant in life is change.”

That famous saying applies to what we’ve been doing with our offices — and quite a bit more. In April, we relocated our Fort Worth branch to a custom-designed new space at 4828 Camp Bowie Boulevard, along the famous brick-paved stretch of the street. The ground-floor office is much more accessible for our agents, who are always on the go. It’s got open workspaces, an integrated training room, a café and even a [...]

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