Each Friday, Robbie Briggs, CEO ofBriggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section ofThe Wall Street Journal. Below is his letter of September 3, 2021.

FROM MY PERSPECTIVE

Inside the real estate world, the acronyms fly every day. We have MLS, TREC, NTREIS, PITI, PUD, even WBFP. (Do you know what that last one [...]

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 3, 2021.

FROM MY PERSPECTIVE

Inside the real estate world, the acronyms fly every day. We have MLS, TREC, NTREIS, PITI, PUD, even WBFP. (Do you know what that last one means?)

But the one that arguably affects you the most is the CMA — the comparative market analysis. In short, it’s the estimated value of your home relative to comparable properties in the area. (You may have heard the slang for it: [...]

The hot place to live with 11 groceries, 130 cultural venues and 1,000 green acres. (Briggs Freeman Sotheby's International Realty has the inside story.)

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 20, 2021.

FROM MY PERSPECTIVE

“Clients need trusted sources to help them navigate a fast-paced and low-inventory market.”

Those words of wisdom come from Philip White, the president and CEO of Sotheby’s International Realty. Philip knows a [...]

Each Friday, Robbie Briggs, CEO ofBriggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section ofThe Wall Street Journal. Below is his letter of August 20, 2021.

FROM MY PERSPECTIVE

Clients need trusted sources to help them navigate a fast-paced and low-inventory [...]

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 13, 2021.

FROM MY PERSPECTIVE

We try to always make sure our agents have the best training possible — not only in all things technical, but in motivational, too.

A big part of our strategy has to do with mindset, gratitude and communication. [...]