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CEO Robbie Briggs: How a truly professional agent arrives at the price of your home and why that matters

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Each Friday, Robbie Briggs, CEO ofBriggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section ofThe Wall Street Journal. Below is his letter of September 3, 2021.

FROM MY PERSPECTIVE

Inside the real estate world, the acronyms fly every day. We have MLS, TREC, NTREIS, PITI, PUD, even WBFP. (Do you know what that last one [...]

CEO Robbie Briggs: How a truly professional agent arrives at the price of your home - and why that matters

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 3, 2021.

FROM MY PERSPECTIVE

Inside the real estate world, the acronyms fly every day. We have MLS, TREC, NTREIS, PITI, PUD, even WBFP. (Do you know what that last one means?)

But the one that arguably affects you the most is the CMA — the comparative market analysis. In short, it’s the estimated value of your home relative to comparable properties in the area. (You may have heard the slang for it: [...]

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