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CEO Robbie Briggs on the future of North Texas' top luxury brokerage

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 22, 2021.


I have news to share.

At Briggs Freeman Sotheby’s International Realty, I have been committed over the last several years to build a company with a bold vision for our offices, operations, marketing, staff and agents. We see our seamless technology, agent growth, direct access to leadership, collaborative culture and innovative strategies continuing to be part of what we do. We are investing in these changes so that our agents can imagine more, achieve more and set even higher standards.

As part of that plan, I am pleased to announce that Peerage Realty Partners Inc. has formalized a substantial partnership with Briggs Freeman Sotheby's International Realty. Peerage Realty Partners is a private-equity investor in the luxury real estate realm. It is very passionate about the Sotheby’s International Realty brand and has already partnered with several other brokerages affiliated with Sotheby’s International Realty.

I will continue to lead Briggs Freeman Sotheby’s International Realty as CEO, Russ Anderson will stay the brokerage president and our current leadership team will not change. All will have meaningful participation in the future growth of the firm, and all employees are remaining in place.

We’re building upon our current momentum — and the success of 2019, 2020 and now 2021 — as we launch into the future with passion and determination. I am very excited to share this news with you and we couldn’t be happier about the partnership.

We’ve put much more information about it on our blog, here. But, like always, your No. 1 source for any questions — about anything real estate — is your Briggs Freeman Sotheby’s International Realty agent. Not one thing is changing about the service you have come to expect — and rely on — from our agents, who are the very best in the business, anywhere.

Robbie Briggs


Briggs Freeman Sotheby’s International Realty


PHOTOGRAPH AT TOP OF POST: President Russ Anderson, left, and CEO Robbie Briggs at the Dallas/Turtle Creek office of Briggs Freeman Sotheby’s International Realty, October 12, 2021

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