Luxury Real Estate

CEO Robbie Briggs: News about the future of Briggs Freeman Sotheby’s International Realty

A personal note from CEO Robbie Briggs

I have news to share.

At Briggs Freeman Sotheby’s International Realty, I have been committed over the last several years to build a company with a bold vision for our offices, operations, marketing, staff and agents. We see our seamless technology, agent growth, direct access to leadership, collaborative culture and innovative strategies continuing to be part of what we do. We are investing in these changes so that our agents can imagine more, achieve more and set even higher standards.

As part of that plan, I am pleased to announce that Peerage Realty Partners Inc. has formalized a substantial partnership with Briggs Freeman Sotheby’s International Realty. Peerage Realty Partners is a private-equity investor in the luxury real estate realm. It is very passionate about the Sotheby’s International Realty brand and has already partnered with several other brokerages affiliated with Sotheby’s International Realty. 

I will continue to lead Briggs Freeman Sotheby’s International Realty as CEO, Russ Anderson will stay the brokerage president and our current leadership team will not change. All will have meaningful participation in the future growth of the firm, and all employees are remaining in place.

We’re building upon our current momentum — and the success of 2019, 2020 and now 2021 — as we launch into the future with passion and determination. I am very excited to share this news with you and we couldn’t be happier about the partnership.

—Robbie

rbriggs@briggsfreeman.com

More about the partnership

Peerage Realty Partners has formalized a substantial partnership interest in Briggs Freeman Sotheby’s International Realty of North Texas, growing its portfolio of Sotheby’s International Realty affiliates.

Briggs Freeman Sotheby’s International Realty is a leading premium real estate brokerage in North Texas, including the Dallas and Fort Worth markets. This new partnership empowers Briggs Freeman Sotheby’s International Realty to further expand its reach within and beyond its existing key markets and enhances Peerage Realty Partners’ position as a leading player in the premium North American residential real estate market, positioning it for further growth and future partnership investments.

This is the fourth Sotheby’s International Realty affiliate for Peerage Realty Partners, joining Sotheby’s International Realty Canada, Four Seasons Sotheby’s International Realty of Vermont and New Hampshire, and Jameson Sotheby’s International Realty of Chicago.

A long-established force in the North Texas luxury market, Briggs Freeman Sotheby’s International Realty was founded in Dallas as a boutique firm, in 1960. It specializes in the sale of significant properties, from historic and contemporary to waterfront, commercial, ranch and land. For the past 30 years, it has been led by CEO Robbie Briggs, growing to six offices, 381 agents and a projected US$2.9 billion (C$3.61 billion) in 2021 real estate sales. It provides a luxury service experience to clients throughout six offices: Dallas, Fort Worth, Lakewood, Southlake, The North (based in Plano) and Ranch and Land.

Briggs Freeman Sotheby’s International Realty will continue to be led by Briggs, current brokerage president Russ Anderson and its current leadership team. All will have meaningful participation in the future growth and development of the firm. There are no changes to the brokerage’s employees or staff.

Says CEO Robbie Briggs: “Our values and those of Peerage Realty Partners are fully aligned. With a shared focus on providing a luxury service experience to all our clients, we will be able to further reinforce our presence in existing markets and build our business in new markets at home and internationally.”

Briggs adds: “Our confidence is amplified by the fact that Sotheby’s International Realty and Peerage Realty Partners already have a long-standing, successful relationship and brand reputation in Canada and the U.S.”

President Russ Anderson notes: “By partnering with Peerage Realty Partners, we gain access to a powerful support network and the resources to fully optimize our potential. We deeply value the opportunity that presents.”

Says Gavin Swartzman, CEO of Peerage Realty Partners: “We are very excited about the prospect of adding Briggs Freeman Sotheby’s International Realty — another superb Sotheby’s International Realty affiliate — to the Peerage Realty Partners family of companies. The caliber of the team, assembled and led by Robbie and Russ, is truly exceptional and reflects their 60-plus-year commitment to be the best in their business. And for Peerage Realty Partners, the quality and deep experience of our partners are the ultimate consideration.”

The partnership with Briggs Freeman Sotheby’s International Realty is foundational for Peerage Realty Partners, serving as a cornerstone for its ongoing North American expansion strategy in targeted real estate markets. It also reinforces its existing relationships with the iconic Sotheby’s International Realty brand and reflects the objective of forging more such partnerships in the future.

Presently, Peerage Realty Partners is in partnership with Sotheby’s International Realty Canada, Canada’s largest luxury real estate brokers, with 29 offices and 620 agents in Ontario, Quebec, British Columbia and Alberta; Four Seasons Sotheby’s International Realty, with 15 offices and 200 agents in the luxury market in Vermont and New Hampshire; and Jameson Sotheby’s International Realty, a dominant player in the luxury residential and commercial real estate markets, with six offices and 460 agents in the Greater Chicago Area.

About Briggs Freeman Sotheby’s International Realty

Briggs Freeman Sotheby’s International Realty is the leading luxury brokerage in North Texas. Founded in 1960, today its nearly 400 agents serve clients across the region, based in offices in Dallas, Fort Worth, Southlake, Lakewood and The North (in Plano), as well as one exclusively for Ranch and Land.

The brokerage has achieved multiple consecutive years of multibillion-dollar total sales volume and has the highest average home sales price in all of Texas. In 2020, its award-winning agents achieved a total sales volume of $2.39 billion, an exceptional figure.

Led by CEO Robbie Briggs and company president Russ Anderson, the brokerage specializes in the sale of luxury homes, high-rises, ranches, land and commercial properties. The company’s connections, reach and resources — as part of the $150 billion Sotheby’s International Realty network of 24,000 agents in 1,000 offices in 74 countries and territories — bring the exceptional to every client and agent. Its briggsfreeman.com is a cutting-edge portal featuring properties, neighborhoods, schools, virtual tours, architecture guides, market data and more.

More at briggsfreeman.com.

About Peerage Realty Partners

Peerage Realty Partners is a leading residential real estate services firm, serving luxury markets across North America. Its brokerage partners include leading Sotheby’s International Realty franchisees and renowned independent firms in both re-sale residential real estate brokerage and new-construction marketing. Peerage Realty Partners’ core service activities include real estate financing, transaction services, asset management and home improvement for purpose-built rental properties.

Peerage Realty Partners has the unique benefit of being a privately owned enterprise that is positioned to commit to long-term partnerships and investments. Through its partner firms, Peerage Realty Partners is projected to sell more than US$26 billion (C$33 billion) in 2021. It has more than 5,000 best-in-class sales representatives and 143 offices in Canada and the United States.

To support growth and expansion among partners, Peerage Realty Partners consistently provides strategic input, capital, technology, operational expertise, marketing, communications and value-added products and services that differentiate and strengthen its partner firms in competitive markets. Its goal is to expand the suite of services that its partner firms can offer to enhance the client experience through all phases of a real estate transaction and beyond.

More at peeragerealty.com.

About Peerage Capital

Peerage Capital is a leading North American business-services and private investment firm. Peerage Capital is focused on partnering with exceptional, entrepreneurial management teams to form long-term investments across several strategic business-services platforms, including real estate services, real estate development and management, land assembly, self-storage, asset management and wealth-advisory services.

A growing network of partner companies employs more than 3,000 people across Canada and the United States, with approximately US$7.87 billion (C$10.3 billion) in total assets under management (AUM) and administration.

Peerage Capital focuses on service sectors where there are opportunities to achieve scale through both organic growth as well as through acquisition, operating synergies and brand differentiation.

It supports the partner firms in which it invests by providing capital as well as a team of experienced professionals who add value in such areas as strategy, finance, technology, marketing, mergers and acquisitions, and communications.

Peerage Capital believes that superior talent is the ultimate driver of long-term growth and success. It operates with a strong culture of partnership, collaboration and alignment of interests, both economic and cultural. Peerage Capital’s unique “Professional Partnership” model has been refined over 40 years to accelerate growth through value-added services that enhance the sustainable, profitable growth rate of the organization, maximizing value for all stakeholders.

More at peeragecapital.com.

About Sotheby’s International Realty

Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 1,000 offices in 74 countries and territories worldwide, including 45 company-owned brokerage offices in key metropolitan and resort markets.

In February 2004, Realogy entered a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744.

The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company-owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Both Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.

More at sothebysrealty.com.

PHOTOGRAPH AT TOP OF POST: President Russ Anderson, left, and CEO Robbie Briggs at the Dallas/Turtle Creek office of Briggs Freeman Sotheby’s International Realty, October 12, 2021

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