Would you knowingly leave money on the table? Many home sellers already are, thanks to a sales tactic that is getting attention in the industry — and in the media.

“It’s an unusual and refreshing campaign, with not a single home depicted — only words. And those words do some big talking.”

What shifts could affect housing activity through the remainder of 2025 — especially for a fast-growing and development-driven market like North Texas?

"Brokerages are getting bigger. Their methods are getting standardized. Every house gets the same 1-2-3 selling plan. All the boxes are getting checked — but at what price?" —Russ Anderson, industry insider

"In 65 years and counting, no disruptors have disrupted us, no economy has undone us."

Record sales, record followers and a Lamborghini that can go places: Inside the Sotheby's auction house, right now