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The Wall Street Journal

CEO Robbie Briggs in The Wall Street Journal: My daughter's pixel-perfect wedding

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is a longer version of his letter of July 10, 2020.  FROM MY PERSPECTIVE The father of the bride wore pixels Life doesn’t stop because of COVID-19. It cannot. Sometimes, it makes it harder. My heart goes out to those who have loved ones in the hospital or [...]

What the CEO says: 'A new twist on one of the oldest and most effective ways to show homes'

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 26, 2020.  FROM MY PERSPECTIVE How open houses have changed Things are heating up at Briggs Freeman Sotheby’s International Realty. Our brokerage has been adapting at supersonic speed to the way homes are being shown in this new age [...]

Which agents just made the industry's most prestigious list? The reveal is here.

Amazing. Well-deserved. Yahoo! The professionals listed below are not just among the best real estate agents in the entire country — just revealed in The Wall Street Journal by the prestigious ranking firm REAL Trends — they also happen to be all ours. Congratulations to the Briggs Freeman Sotheby’s International Realty agents below, named to the 2020 REAL Trends + Tom Ferry ‘The Thousand’ list — a ranking of 1,000 top agents across the United States. Our outstanding agents [...]

What the CEO says: Selling the new luxury (and, some very big news)

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 19, 2020.  FROM MY PERSPECTIVE Selling the new luxury For a time there, it looked like luxury had lost its luster. Over the last several years, luxury has been sold, hard, as a feature of almost everything. Goods universally thought of [...]

What the CEO says: 'Try finding longevity like that anywhere else in the real estate space'

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 12, 2020.  FROM MY PERSPECTIVE Who are we? As matches go, this is as close to perfect as it gets. One of us was founded in 1960, offering the finest homes in the area. The other was founded in 1744, offering the finest possessions in the [...]

What the CEO says: 'Yes, they are selling homes virtually'

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 5, 2020.  FROM MY PERSPECTIVE A rebound, in more ways than one “We closed on a house yesterday, and we’ll see it for the first time in person tomorrow.” Welcome to an intriguing new facet of our business. That house — a cool [...]

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