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What the CEO says: 'We tried to keep all these secrets to ourselves, but...'

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 21, 2020.  From My Perspective Buying big in Texas They’re onto us in North Texas. There is a boom in homebuying here — and it’s not just North Texans looking to change things up. Out-of-state sales are on the rise, and interest in moving here is as strong as ever, maybe more so because of our famously bigger spaces. Yes, big, beautiful North Texas is a very good place to live, work and hang out — all from home if you want to — and our agents continue to work with buyers from all over: California, New York, you name it. Even before the coronavirus pandemic started to change the desirability of crowded, big-city living, spacious North Texas had been growing at a record-breaking pace, with scores of people moving to the area for employment opportunity, terrific housing and the unique charms of Texas life — warm weather being one of them. They’re coming for all kinds of reasons, including the many national headquarters that have relocated here. Joining Toyota, Fidelity Investments, Deloitte University and so many other new corporate residents of North Texas, Charles Schwab just moved into its new headquarters in Westlake, Facebook is expanding its data center in Fort Worth and Uber is bringing it biggest office outside its California headquarters to downtown Dallas. Couple all that with historically low interest rates and, well, welcome to Texas. It is an amazing time to buy, and we have some tools to help, whether you live in Plano or Pacific Palisades. Firstly, our briggsfreeman.com. It is loaded with photos, videos, virtual tours, market statistics, school information, architecture guides, an insider-y blog and so much more. It’s even got drive-time calculators and route planners, so you can know exactly what it would be like to get to and from your new home. Then, we have our Buyer’s Guide. It streamlines the buying process into seven steps, and what to know about each one. Your goals, your budget, your offer: It is the perfect companion when working with your Briggs Freeman Sotheby’s International Realty agent. (Take a look at it at briggsfreeman.com/buy.) And, should your company be relocating to North Texas, we’ve got that covered, too. Our specialized Relocation Services division can provide the framework and the resources that the company and its employees need to connect to new homes, neighborhoods and communities. The word is definitely out about Dallas, Fort Worth and our super suburbs. If you’re buying — even if you already live here — I happen to know more than 400 experts who know every neighborhood, school and nuance. We tried to keep all these secrets to ourselves, but North Texas is just too good not to share. Robbie Briggs President and CEO Briggs Freeman Sotheby’s International Realty rbriggs@briggsfreeman.com

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