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Luxury Real Estate

CEO Robbie Briggs: How a truly professional agent arrives at the price of your home - and why that matters

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 3, 2021.

FROM MY PERSPECTIVE

Inside the real estate world, the acronyms fly every day. We have MLS, TREC, NTREIS, PITI, PUD, even WBFP. (Do you know what that last one means?)

But the one that arguably affects you the most is the CMA — the comparative market analysis. In short, it’s the estimated value of your home relative to comparable properties in the area. (You may have heard the slang for it: [...]

CEO Robbie Briggs: One sure way to lessen your stress and expand your thoughts

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of July 23, 2021.

FROM MY PERSPECTIVE

What is it about water?

“Thousands have lived without love; not one without water,” wrote the great poet W.H. Auden.

North Texans understand this. For a state with a reputation of being hot and dry, the opposite [...]

CEO Robbie Briggs analyzes one hot market, with its multiple bids and all-cash sales

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Each Friday, Robbie Briggs, CEO ofBriggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section ofThe Wall Street Journal. Below is his letter of July 16, 2021.

FROM MY PERSPECTIVE

For a little over a year now, the residential real estate market has witnessed a period of growth unmatched in recent [...]

CEO Robbie Briggs analyzes one ‘hot market, with its multiple bids and all-cash sales'

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of July 16, 2021.

FROM MY PERSPECTIVE

For a little over a year now, the residential real estate market has witnessed a period of growth unmatched in recent memory.

Local homebuyers have looked for more space or to make a change, while others have relocated [...]

CEO Robbie Briggs, on the new homes with stories yet to tell

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of July 9, 2021.

FROM MY PERSPECTIVE

There is nothing like a house with history.

So many of the homes we represent have been loved for generations. Some are architecturally significant, designed at the height of certain stylistic period. Some are both. 

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