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From My Perspective

What the CEO says: Why homes built for healthier living have suddenly taken on more significance

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of April 24, 2020.  FROM MY PERSPECTIVE How going green just got real. A home built with healthier living in mind has suddenly taken on more significance, hasn’t it? Green, healthy homes don’t just save water, lower greenhouse gas emissions and cut down on energy use, they can make us feel better and [...]

What the CEO says: 'This global pandemic is showing how right they are.'

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below, his letter from April 3, 2020. FROM MY PERSPECTIVE People who know what’s important I want to share with you just some of the things a certain group of big-thinking businesspeople are doing for their clients, while the world spins in wild new directions [...]

FaceTime, China and Pollyanna: What CEO Robbie Briggs is thinking — and saying — about real estate in the time of coronaviru

Is this a good time to put a home on the market? Is North Texas going to attract new residents, like it was? How are the agents of Briggs Freeman Sotheby's International Realty adapting to all this? CEO Robbie Briggs gets candid on YTexas' CEO Insider. Click here to hear it all. [caption id="attachment_58275" align="alignnone" width="651"] President and CEO Robbie Briggs reveals what real estate is like, now, on CEO Insider.[/caption]  

FaceTime, China and Pollyanna: What CEO Robbie Briggs is thinking and saying about real estate in the time of coronavirus

President and CEO Robbie Briggs reveals what real estate is like, now.

Is this a good time to put a home on the market? Is North Texas going to attract new residents, like it was? How are the agents of Briggs Freeman Sotheby's International Realty adapting to all this? CEO Robbie Briggs gets candid on YTexas' CEO Insider. Click here to hear it all.

What the CEO says: Real estate leader Robbie Briggs tells it like it is, every week in The Wall Street Journal

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below, a one-stop compilation of his 2020 letters, from January, February and March.

FROM MY PERSPECTIVE

JANUARY 17, 2020 You put the happy in our birthday This year marks our 60th anniversary — a milestone that feels like a blur and yet so hard-earned. (Do you [...]

What the CEO says: 'That concept has never been more valued.'

HOW HOME IS MORE THAN OUR BUSINESS

What a time in the world. Daily routines are derailed. Businesses are upended. Stock markets are volatile. As I write this, the coronavirus continues to spread — with several thousand cases in America alone. All of the sudden shutdowns and sheltering have certainly reinforced something we live by at our brokerage, seeing as our business is selling houses: There’s no place like home. That concept — that feeling — has never been more valued. [...]

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