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What the CEO says: 'That concept has never been more valued.'


What a time in the world. Daily routines are derailed. Businesses are upended. Stock markets are volatile. As I write this, the coronavirus continues to spread — with several thousand cases in America alone. All of the sudden shutdowns and sheltering have certainly reinforced something we live by at our brokerage, seeing as our business is selling houses: There’s no place like home. That concept — that feeling — has never been more valued. You’re already feeling some of the upsides of staying in. Getting those closets in shape. Getting back to that book, as you stay put by the fireplace. A board game at the dining-room table, with the kids. So many of us are working from home now, too — with all of the focus and distraction that can come with that! The main thing is: We’re all in this, together. You know, the author and motivational speaker John Maxwell once said, “The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” So, what do people who sell homes do when everyone is staying home? They adjust the sails. Our 400-plus big thinkers at Briggs Freeman Sotheby’s International Realty are stepping up to the challenges — as always. Virtually everyone is working from home, with all systems firing. We’ve moved all meetings and agent training sessions online, or to video chats. And, everyone is following guidelines issued by the Centers for Disease Control and Prevention. (Especially when showing a home, which we are doing only if everyone — sellers, agents and potential buyers — adheres to CDC protocols.) Now, while we love to see our clients in person, we’ve always had the capabilities to do business online or in the digital realm. Our agents have shown — and sold — many houses using video chats on their phones or tablets. They employ online document signing, online transaction management and even closings via web conference. And there are always phone calls, texts and e-mails for staying in close contact. We’ve also got another exceptional tool in the toolbox: our new briggsfreeman.com, where you’ll find big, brilliant photos and loads of information about all of our properties, plus videos and virtual-reality tours, too. Best of all, briggsfreeman.com is always open, day or night. Come see our beautiful homes, thrilling high-rises, wide-open ranches and lots more. We are seeing strong demand, low interest rates and a hopeful spring homebuying market — and that necessitates the careful balancing of needs in such unprecedented times. Reach out to a Briggs Freeman Sotheby’s International Realty agent. No one knows the meaning of home — now and always — better.

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Above is his letter of March 20, 2020. 

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