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Disruption

When disruption doesn't work

Business disruptors rule — or so we’ve been told. And while disruption can pose threats, it can also provide opportunities. We all know the stories of upstarts such as Lyft, Airbnb, Houzz and Bitcoin. Transportation, hospitality, retail, currency and more: There are disruptors operating in nearly every sector. But just because there is
calculated chaos in any given arena
doesn’t mean the upstart is destined
for success. Legacy organizations have outwitted disruptive rivals [...]

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