Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of November 7, 2025.
FROM THE PRESIDENT'S P.O.V.
Have you seen how luxurious game rooms have gotten? Do you know the benefits of having your own sculpture garden outside? What about the growing trend of fragrances at home, from using multiple diffusers to building in whole-house systems?
You’ll discover it all — and a lot more — in our newest RESIDE magazine, out today inside select North Texas subscriber copies of The Wall Street Journal and online at briggsfreeman.com/reside.
RESIDE is a uniquely curated page-turner. It is an experience we create twice a year with Sotheby’s International Realty. The new issue reveals some of our most exciting available listings and sold properties, and it is loaded with stories on everything from travel to art to architecture. My favorite part? The section called Gallery, which begins on page 56 and features some of our finest agents and the properties they are offering or have already sold, including homes, high-rises and ranches. That is a mix that is so unique to North Texas, isn’t it? There is just nothing like our region — the country’s ultimate live-work-play destination, if you ask me.
Enjoy every page of RESIDE. Come read it anytime at briggsfreeman.com/reside or ask your agent for a copy. It isn’t just beautiful — it’s brilliant.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
CEO, Pacific Sotheby’s International Realty
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