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The race for ranches: How the No. 1 ranch division in North Texas has helped shape one red-hot market

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 13, 2022.


Ranches couldn’t be hotter.

Some statistics to back that up? Ranch sales in Texas nearly doubled between the second quarter of 2021 and the previous year, according to the Texas Real Estate Research Center at Texas A&M University. Prices are up, too, says the San Antonio Report, with the price-per-acre increasing almost 18 percent in the last year.

We know all about this: Our Ranch and Land Division at Briggs Freeman Sotheby’s International Realty is a world-class group of teams and individuals who specialize in land, farm, recreation and rural properties. They sell in Texas, Colorado, Wyoming, Arkansas, Oklahoma, Arizona, New Mexico, Mexico and the rest of the world, because they are also part of the $204 billion Sotheby’s International Realtyâ network in 79 countries and territories.

Here's what our group has accomplished: They were No. 1 in ranch sales in North Texas in 2021, with a full 32 percent of the market, the latter according to land.com. In the entire state of Texas, our group was No. 3 for the year — at a total sales volume of $371 million. That is on par with ranch brokerages twice the size.

We couldn’t be prouder. A standout sale in a very busy 2021 was Rocosa Ridge Ranch (pictured at top) in Clifton, Texas, a superb property of almost 6,000 acres in Bosque County. It was listed for $26,350,000 and represented by Tyler Thomas, who was also our entire brokerage’s top-ranking individual for 2021. Other significant sales have included Sulphur River Ranch in Red River County, represented by Asher Watkins; the Bob Sandlin Ranch in Mount Vernon, represented by David Burgher and Harlan Ray; and Gearhart Ranch in Fort Davis, sold in 2020, represented by James Sammons III. Most of our Ranch and Land Division is based in Dallas; expert agents Eric Painter and Will Woods are based in our Fort Worth office. The entire group’s current offerings are always at briggsfreeman.com/ranch.

Our team predicts that the market will continue to be strong. These days, investments that pay in ways other than economic returns — family, fun, time spent outside — have become so important.

Drop me a line. I know just the people who could help make that happen for you.

Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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