Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of April 8, 2022.
FROM MY PERSPECTIVE
Yes, we just reinvented a concept.
Because we pride ourselves on never just doing what everyone else does — and because our agents have a reputation for going way above and beyond — we find ourselves pushing that proverbial envelope, again.
This time, it involves information which could — no kidding — change your life.
It is called the Real Estate Snapshot and it is just that: a look at your real estate picture, right now. I know you’ve heard of the comps, which are the prices that homes comparable to yours have sold for in your area. This goes way beyond. Our agents, at your request, will prepare a Real Estate Snapshot just for you, which will include your home’s estimated value, homes currently for sale in your area, homes that have recently sold in your area and a snapshot of the market here and across the country. And, they will strategize with you about refinancing and home-equity options, and any renovations you are considering.
What this does is give you a much bigger picture of what your home’s worth could do for you — especially in a market that has been a frenzy. I can almost guarantee that your home’s value has changed over the last 18 months, and you need to understand what that could mean for you. One thing: Be careful about the big real estate websites out there. Their valuations aren’t very accurate. Ours is a much more informed look at what you’ve got and what you could do.
The Real Estate Snapshot is another innovation that is setting us apart — just like our agents do, every day. Reach out to one. They can’t wait to tell you more — and maybe help you make a dream or two come true in the process.
Briggs Freeman Sotheby’s International Realty
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