Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of March 25, 2022.
FROM MY PERSPECTIVE
Let’s do it.
If you have been considering selling your home, I suggest you talk to us soon. Maybe even today.
We are still in one of the hottest markets in memory. Homes are selling so quickly — many with multiple offers — that inventory levels remain remarkably low. (If you’re even a casual observer of the real estate business, that is the word of the moment: inventory. It means the number of homes that are for sale at any given time.)
There are several reasons for this phenomenon. There continues to be an influx of people moving to North Texas for the job opportunities, lower taxes and easy lifestyle. Another one? Now that so many folks can work from home, and home can be anywhere, you get a lot of house for your money in North Texas. People are also changing to bigger, better or more useful homes — because we have all been reminded over the past couple of years about what home really means.
So, yes, this is a great time to sell. Our clients are doing very well — and finding themselves in even more rewarding homes at the end of the adventure. It takes very skilled agents to navigate a market this competitive. Ours adapt to every situation. They use time efficiently because they know that yours is valuable. They have a critical understanding of both buying and selling strategies, and they can guide you confidently in a back-and-forth situation. They can also create opportunities that no one else can — and that aren’t on any website out there. They not only have unique local networks — built over time and with strategy — they have the global power of Sotheby’s International Realty behind them.
I encourage you to take advantage of this moment — but not without the support and guidance of a professional agent. Not only can ours help make great things happen for you as a seller, they can also help make great things happen for you as a buyer.
In a market this hot, that’s the real skill.