Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of January 14, 2022.
FROM MY PERSPECTIVE
And we thought 2020 was a wild year.
The 365 days that came next were as unusual, challenging and exhilarating — if not more so.
Our nearly 400 agents knocked it out of the park — again — in a market that stayed red-hot through all of 2021. In the end, we surpassed our projections and ended the year with $3 billion in sales to the best clients in the world.
Who just happen to be North Texans.
In fact, those clients and our agents just landed us the No. 5 spot on the Dallas Business Journal’s new list of the 50 largest and fastest-rising private companies in Dallas and Fort Worth. I couldn’t be prouder — especially because we are the only luxury brokerage on that list.
In October, I had big news of our own. Peerage Realty Partners Inc. formalized a substantial partnership interest in our brokerage. Peerage is a private-equity investor in the luxury real estate realm, especially top Sotheby’s International Realty affiliates. We are now part of its portfolio of Sotheby’s International Realty brokerages in Canada, Chicago, Vermont, New Hampshire, Oregon and Southwest Washington. This sets us on a course for an even bigger and brighter future — one with tremendous benefits and possibilities for our clients and agents.
The year also saw us shaking things up and moving two of our five offices. We relocated our Fort Worth flagship to a loft-like space along Camp Bowie Boulevard and we moved our North office, in Plano, to the busy Shops at Legacy.
We closed 2021 with overflowing gratitude — and overflowing gifts. Our amazing agents and staff helped hundreds of North Texans this year via food drives, the Salvation Army’s Angel Tree program — a tradition at our brokerage — and our own Love Your Neighbors giving-back program, funded by agents who donate a part of every commission to help North Texans in need.
I say it all the time: I don’t know a finer bunch of people than the agents, employees and executives of Briggs Freeman Sotheby’s International Realty.
Let me know what you’re dreaming of for 2022. I know just the people who can make it happen.