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CEO Robbie Briggs: ‘Think of us as more than just great properties'

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 4, 2021.

I have always said that we don’t just sell properties — we sell lifestyles.

Homes, high-rises, ranches, land: The places are the ultimate manifestations of the lives that unfold there.

In support of that theory, I want to shine some light on all the lifestyle stories, content and trends that we create, research and share for our clients and our agents.

Reside magazine: Twice each year, we partner with Sotheby’s International Realty® on a beautiful, story- and property-packed publication. It goes into select North Texas subscriber copies of The Wall Street Journal and is available anytime you wish at briggsfreeman.com/reside. It features many of our agents, their listings and lots of lifestyle and trend stories from around the country and the world, because Reside is also a partnership with Sotheby’s International Realty® and the Dow Jones Media Group. It is always an informative and engaging read — a real look inside the luxury life.

Our social media: Come see all the things we post and share on Instagram, Facebook, LinkedIn and more. You can learn a lot in just one quick scroll. We feature our properties, our people and all kinds of lifestyle bits. Look for @briggsfreeman.

Our website, briggsfreeman.com: Yes, it’s got all of our properties — and how — but it’s also got guides to architecture styles, North Texas neighborhoods, schools and more. Come to the Explore tab and see what you find.

Our blog at briggsfreeman.com: This is one of our richest sources of all. It is loaded with quick-read stories on trends, design, Dallas, Fort Worth, the suburbs: you name it. It’s also where we occasionally brag about our agents and all the awards they win.

So, you see? Think of us as more than just great properties. Think of us as your source for the life that goes with great properties — especially yours. 

Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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