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CEO Robbie Briggs: What a penthouse view can do for you

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 28, 2021.


As phenomena go, this is one with quite a view.

At this moment, we have seven penthouse residences on the market, from Dallas to Fort Worth, at prices ranging from $400,000 to $15 million. 

Have you ever considered the high-rise life? They write songs about it, you know. I highly recommend Bobby Short’s rendition of “When We’re Alone (Penthouse Serenade).” It captures the essence of top-floor living, as only Bobby could: Just picture a penthouse / Way up in the sky / With hinges on chimneys / So stars can go by.

Our seven sky-high homes are right on trend. With the pandemic waning, research shows that city living now has major appeal. There are several stories about this shift in the Sotheby’s International Realty report called Luxury Outlook 2021, at briggsfreeman.com/market-moves. It’s a great read.

Now, let me tell you about some of our penthouses. In the tradition of our agents offering the most exceptional properties, we’ve got penthouses of all kinds. Our crowning jewel is 1747 Leonard Street, #2701, two whole floors atop HALL Arts Residences in the Dallas Arts District. It’s a blank slate — more than 10,000 square feet to create whatever you can dream up.

The private penthouse pool at 1747 Leonard Street, #2701, atop HALL Arts Residences in the Dallas Design District

Another two-story stunner is 1717 Arts Plaza, #2307, atop One Arts Plaza, also in the Arts District. Three fireplaces and a private elevator are just some of the luxuries inside this one.

The penthouse living room at 1717 Arts Plaza, #2307, atop One Arts Plaza in Dallas

In Fort Worth, we’ve got a unique penthouse at the top of a unique building. At 411 7th Street, #1101, you not only get a sophisticated 4,100-square-foot home, you get a 6,000-square-foot rooftop to go with it, complete with a glass cocktail bar and a private putting green. You get history, too: The 1920s building was once a cotton exchange.

The penthouse's private rooftop at 411 W 7th Street, #1101, in Fort Worth

All of our penthouse listings, no matter how unusual, come with the one thing that top-floor living offers: views that not only take your breath away, but that can also lead to bigger thoughts. Come explore them all, at briggsfreeman.com/blog

But I’d hurry if I were you. Cities are suddenly hot — like a summer night at The Carlyle, with Bobby at the piano. 

Robbie Briggs


Briggs Freeman Sotheby’s International Realty



PICTURED AT TOP OF STORY: Just part of the penthouse view from 1717 Arts Plaza, #2307, in Dallas

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