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CEO Robbie Briggs: 'But, we did just hit a number that deserves some celebrating.'

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 21, 2021.


I’m going to take a minute to brag.

We don’t focus a whole lot on numbers when it comes to our business — because ours is a business of relationships. And service. And expertise.

You can’t put numbers to any of that.

But, we did just hit a number that deserves some celebrating:

One billion dollars.

Already this year, earlier than expected, the agents of Briggs Freeman Sotheby’s International Realty have sold $1 billion in homes, high-rises and ranches. They’ve also achieved the highest average sales prices, per BrokerMetrics, from January through April in Highland Park, University Park, Preston Hollow, Bluffview, Devonshire, Briarwood, Greenway Parks, Turtle Creek, Uptown, Downtown and Oak Lawn.

It comes down to this: Our agents continue to up their game in an industry that continues to change. We had already added lots of technology and tools to the mix before the pandemic hit — and once it did, we stepped everything up. Now our agents can market 3D tours of their homes on briggsfreeman.com. They can hold live-streaming open houses. They can meet clients virtually, to sign all the closing documents online. And even though processes are getting back to normal, these virtual capabilities are here to stay, especially for our out-of-town buyers.

Which brings up another phenomenon: one of the hottest markets in memory. There is a rush to move to North Texas — not only because of the big spaces and big values here, but also because of the big job opportunities here. Homes are selling quickly, with multiple offers, because this is such a desirable region in which to live. It always has been. But a hot market is when you need the expertise of a professional agent as much as ever. You need to understand your options. You need to know neighborhood trends, buyer and seller behaviors, home values, all of it. You need a pro looking out for your best interests — now and down the road.

That’s what our billion-dollar bunch does. They’ve got your back. They always have.  

Robbie Briggs


Briggs Freeman Sotheby’s International Realty




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