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CEO Robbie Briggs: Guess who's gaining on New York, Los Angeles and Chicago

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 14, 2021.


Well, the secret is out.

Dallas, Fort Worth and the rest of North Texas is one the hottest areas for relocation in the entire United States. Steve Brown, who covers real estate for The Dallas Morning News, wrote this just last week: “D-FW has surpassed the Houston area to become the country’s fourth-largest metro area, behind only New York, Los Angeles and Chicago.”

We started seeing the influx well before the pandemic — thanks in part to so many big-name companies moving their headquarters here — but it’s been going gangbusters since working-from-anywhere has really taken hold.

So, where are all these fine folks moving within North Texas? These are just three of the hottest spots. (We’ve got a longer list on briggsfreeman.com/blog, which you should surf regularly, by the way: It is loaded with good stories and information.)

Allen: This is one of our northernmost suburbs, home to more than 250 restaurants, 60 parks and 70 miles of hiking and biking trails. Culture abounds, too, with public art, local galleries, the Allen Philharmonic Orchestra & Symphony Chorus and the Allen Performing Arts Center.

Downtown Dallas: Downtown continues its upward trajectory, mainly because it is home to so many businesses, restaurants and retailers. The nation’s largest contiguous arts district also calls downtown home. If you love the arts, the ultra-luxury Hall Arts Residences, which we represent, is the most spectacular place to live, right in the middle of all the museums, performance spaces and action.

Frisco: Frisco has become a real sports-lover’s paradise, with major-league soccer, minor-league baseball and the beloved Dallas Cowboys and their unbelievable headquarters and practice facility, The Star — which is also home to world-class shopping and dining. Of course, you won’t ever go hungry in a city with more than 300 restaurants.

Yes, indeed, life is good in North Texas — whether you like city life, country life or a whole lot of both. As secrets go, I knew this one wouldn’t last.

Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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