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CEO Robbie Briggs: The hot new trend in North Texas (and it has nothing to do with houses)

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of March 26, 2021.


Except for a couple of angry thunderstorms, we’re having a heck of a beautiful spring in North Texas. You know, Texas has a reputation for being so hot almost all year round — but I’d put our refreshing springs up against the ones in Virginia, Georgia, Florida, even Paris.

This year, spring feels even more special — because of you-know-what. Folks have been cooped up and they are ready to break out, now that the temperatures are settling in to those sublime 70s. Guess where a lot of them are headed: the bike trails. It’s a real phenomenon this year — confirmed by my pal Woody Smith, the president of Richardson Bike Mart, a go-to since 1962. Woody says the Covid-19 pandemic “has as much as doubled the bicycle riders in the past year, especially families riding in groups.”

I’ve definitely noticed. Did you know there are many, many bike trails in North Texas? In Dallas County alone, there are more than 150 miles of hard-surface trails. You can pedal to major employment centers, connect with DART, even circle White Rock Lake. Fort Worth has more than 100 trails of its own, including Trinity Trails, 40 miles that serve as a central artery and connect with many other trails throughout the city. There are trails all over the suburbs, too. Check your town’s official website and I bet you’ll be amazed.

I met some of our agents recently for a morning bike ride through the Mountain Creek Preserve in Irving. It was pretty magical: We started with coffee and breakfast burritos and then took off for an 8-mile glide, enjoying the peace and the sights. It was an opportunity for fun and friendship among our agents, and a great opportunity to see North Texas from a whole new perspective.

I highly recommend that you change yours from time to time. Get out there and join the growing ranks of the North Texas pedal pushers. You’ll get light, space, air and a big dose of vitamin D. You may even get some big new ideas.

Robbie Briggs

President and CEO

Briggs Freeman Sotheby’s International Realty


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