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CEO Robbie Briggs asks the experts why ranches are the new hot commodity

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of March 19, 2021.


As places to escape, ranches and land are hotter than ever. Since this same time last year — right as the pandemic became a pandemic — we’ve seen a real upswing in people buying ranches in Texas and all over, for all kinds of reasons. You can imagine some of the biggest ones: space, light, fresh air, freedom.

There are other reasons, too. But, acquiring property like that takes some unique knowledge, access and instincts. I happen to know some experts: the agents in our own Ranch and Land division here at Briggs Freeman Sotheby’s International Realty. As a little treat, I’m going to have some of them tell you the real benefits — some I bet you didn’t realize — of owning a great ranch or a spread of land.

David Burgher: “It is an investment in your family — spending time together and teaching yourself, your kids and your grandkids new things outdoors and away from stores, video games and TVs.”

Asher Watkins: “For me, the potential to make money. A farm or ranch can be used for raising cattle or growing crops, as a horse-boarding business, or even as a bed-and-breakfast. You can also lease part of the land and allow others to use it for their own business.”

Matt Severs: “Spending time in wild places with family and friends.”

Harlan Ray: “It means owning an asset that you can go out to, recreate on, clean up, improve, develop, run livestock on and pour energy into.”

Tyler Thomas: “If you have the means, then rural land in Texas has been a safe place to park money — with a multitude of tax benefits — and that doesn’t appear to be slowing down any time soon.”

James Sammons III: “Enjoying the work and the recreation, and the feeling of satisfaction at the end of the day.”

Wouldn’t that be something, right about now? Come see what they’ve got, at briggsfreeman.com/ranch. I think the sizes, prices and possibilities will surprise you.

Robbie Briggs

President and CEO

Briggs Freeman Sotheby’s International Realty


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