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Buy? Sell? Wait? The head of North Texas' top luxury brokerage puts it all in perspective.

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of January 22, 2021.


Where the market is moving

In a typical year, December would see the housing market begin to slow for the holidays — but, 2020 was anything but typical. It was an especially unique year for real estate, with the unprecedented sales activity that our markets experienced in the second half surging all the way through the year’s end.

At Briggs Freeman Sotheby’s International Realty, our agents and staff adapted to every challenge thrown at them — then catapulted our total volume of residential, ranch, land and commercial transactions to an exceptional $3.45 billion. That is what experienced professionals do: They raise the bar.

We attribute so much of the activity in our market to the ongoing pandemic and its ramifications across all facets of people’s lives. Buyers are looking for several things now: more space inside and out, which North Texas homes offer; the ability to work comfortably and efficiently from home; and to move to a neighborhood where they feel a real sense of community, which is also a hallmark of North Texas living. One factor driving the market is the large number of residents from California, Illinois and New York flocking to Texas, attracted here for all of the aforementioned reasons.

We’ve sewn the whole situation up in our can’t-miss report called Market Moves, all yours at briggsfreeman.com/market-moves. You’re going to want to study it: We have every reason to believe the extraordinary market in which we find ourselves will continue, and Market Moves could make you — or save you — a lot of money.

We are standing by to explore all the possibilities with you. Contact one of our expert agents, any time. They are sharp. They are knowledgeable. And they are global advisors who can help you with your real estate needs in North Texas — or anywhere in the world.

Robbie Briggs

President and CEO

Briggs Freeman Sotheby’s International Realty


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