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What the CEO says: 'A new twist on one of the oldest and most effective ways to show homes'

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 26, 2020.  FROM MY PERSPECTIVE How open houses have changed Things are heating up at Briggs Freeman Sotheby’s International Realty. Our brokerage has been adapting at supersonic speed to the way homes are being shown in this new age — everything from video-chat apps to virtual-reality walkthroughs. Now, we’ve put a new twist on one of the oldest and Copymost effective ways to show homes to a variety of interested parties: the open house. What’s the story? Live-streaming virtual open houses, hosted by our expert agents via video. In real time, you get to walk through homes with the agents while they show the rooms, features and grounds. It’s quite fun: It makes the house come alive and it’s got the same little thrill of live television, where anything can happen. (That’s almost my favorite part.) So, prepare to be entertained and enlightened on Sunday, June 28, as we hold a one-day special summer event: live-streaming open houses across North Texas, in many areas and at many price points, from $400,000 to more than $5 million. We’ve got them in Fort Worth, Dallas, Lakewood, Highland Park, University Park, you name it. Here is a heads-up about just some of them: 11468 Strait Lane in Dallas: Geometric architecture — with spectacular circular motifs — wraps around all the modern luxuries here, including three living areas, a shaded pool, two home offices, a yoga nook and a soundproofed kids’ play area. 3952 Bishops Flower Road in Fort Worth: This elegant Traditional offers a bright interior, large open kitchen and first-floor master retreat, plus a large covered patio and a no-maintenance, synthetic grass backyard. 4016 Travis Street #D in Dallas: This three-story townhome is very sophisticated, with a private front courtyard, soaring ceilings, art walls, a two-story window offering treetop views and a third-floor loft space flooded with light — the perfect place for a home office or workout space. 5251 Ravine Drive in Dallas: This brilliantly expanded and updated 1938 stunner boasts the most unforgettable room in Old Preston Hollow: a two-story, glass-walled great room complete with two 1800s spiral staircases made of iron. Yes, indeed, it’s going to be one hot, high-style summer event. (It’s so hot that we’re calling the tour ‘Cool It!’) Join the live-streaming open houses all afternoon on Sunday, June 28, via briggsfreeman.com/live, where we always keep the links to our latest virtual open houses. You’re going to see some amazing stuff, safe and sound from wherever you are. See you on Sunday. Robbie Briggs President and CEO, Briggs Freeman Sotheby’s International Realty rbriggs@briggsfreeman.com

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