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What the CEO says: How virtual reality just got very real

Each Friday, Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May, 1, 2020. FROM MY PERSPECTIVE Seeing things in a whole new way With apologies to a famous long-distance service from days gone by, this is the next best thing to being there: Briggs Freeman Sotheby’s International Realty has just launched briggsfreeman.com/tour, a new, one-stop place for all of our homes and ranches that have immersive videos or virtual reality tours as part of their online presentation. In these times, video and virtual reality have become more important than ever. Now, our clients can stay in their current homes while they explore potential new ones — anywhere, anytime, via phone, laptop, desktop or tablet. (By the way, all of our listings always have big, brilliant photos to explore. We’re known for that.) The new briggsfreeman.com/tour is another example of technology that the brokerage employs for our clients and our agents. In fact, our agents have always had the capabilities to do business in the digital realm, via online document signing, online transaction management and even closings via web conference. The new briggsfreeman.com/tour is just another example of how the agents of Briggs Freeman Sotheby’s International Realty are fully able to work remotely. Perhaps the sharpest tool in our toolbox? That all-new briggsfreeman.com, where you’ll find those big, brilliant photos and loads of information about all of our properties. There are guides to neighborhoods, schools and architectural styles, too. Best of all, briggsfreeman.com is always open, day or night, for exploring beautiful homes, thrilling high-rises, wide-open ranches and lots more. It really is the next best thing to being there. Robbie Briggs President and CEO Briggs Freeman Sotheby’s International Realty rbriggs@briggsfreeman.com

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