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Sotheby's International Realty® achieves $108 billion in global sales volume

Global Growth

The Sothebys International Realty brand also reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide. In theUnited States, theSothebys International Realtybrand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brands existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brands market presence in theSan Francisco Bay Area;Castle Rock, Colorado; and in Southern Florida andKey West. The brand also entered several key new markets last year, namely:Roseville, California;AvalonandStone Harbor, New Jersey; the Central and Western Adirondacks regions ofNew York; GreaterGreenville, South Carolina; and southeast Wisconsin. Outside the United States, theSothebys International Realtybrand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastin, and inBelgiumto Antwerp and Waterloo, as well as expanding to the Greek island ofRhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew withinIndiato include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata.

Reaching the Consumer

TheSothebys International Realtybrand website, sothebysrealty.com, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users. An exclusive alliance with theNikkei, the most influential news publication inJapan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkeis digital platform which reaches over 29 million monthly readers. TheSothebys International Realtybrand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories. In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer, saidKevin Thompson, chief marketing officer, Sothebys International Realty Affiliates LLC. Data from sothebysrealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients.

Additional Achievements

In 2017, theSothebys International Realtybrand added to its senior leadership team. Thompson was appointed as the brands Chief Marketing Officer to oversee the marketing, advertising, and public relations initiatives worldwide. With an extensive background working with globally recognized luxury brands, Thompson set forth early in the year to create exceptional consumer experiences through the strategic use of marketing and branding. Later in the year, Julie Leonhardt-LaTorre, a proven global real estate and management leader, was appointed Chief Operating Officer to spearhead strategic growth plans for the brand. The Sothebys International Realty brands affiliated companies and sales associates raised more than $500,000 USD forNew Story, the brands charitable partner and a certified 501(c)(3) non-profit organization, by the end of 2017. The funds raised will go directly to the construction of new homes in Mexico. The highlight of the partnership came at the brandsGlobal Networking Event, where affiliates of theSothebys International Realtybrand pledged funds for over 150 homes in just 32 hours. [embed]https://youtu.be/60RfZDe9To0[/embed] TheSothebys International Realtybrand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017REAL Trends/The Wall Street JournalThe Thousand for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, theSothebys International Realtybrand had the most indivduals represented in the Individual Average Sales Price category. [embed]https://youtu.be/BB69EpDM3xg[/embed] Sothebys International Realtylistings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sothebys auction house and worldwideSothebys International Realtymarketing programs.

Discover luxury homes from around the world on sothebysrealty.com

Source: Sotheby's International Realty Achieves $108 Billion in Global Sales Volume for 2017 - Sotheby's International Realty | Blog

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