Looking to maximize your home sale — especially in a red-hot market? Whether it’s a seller’s market or a buyer’s market, preparing for an open house or showing is a critical step in selling your home. A show-quality house can make a difference in the offers you’ll receive, but much of the prep process requires good ol’ elbow grease. Use this as your checklist to prepare for an open house, and to streamline the whole selling [...]

If you’re preparing to sell your home in Texas, you could go it alone and broker your own sale. It’s a seller’s market, after all. So, why do 88 percent of sellers in the U.S. engage the services of a professional real estate agent? If you’re a first-time seller, you can easily underestimate how demanding it is to list, stage and market your home — and that’s before you reach the technical and legal challenges of closing a sale on your own. Discover the difference a [...]

The hot place to live with 11 groceries, 130 cultural venues and 1,000 green acres. (Briggs Freeman Sotheby's International Realty has the inside story.)

From cabinetry to butcher-block countertops, natural wood elements are making a comeback — and it’s easy to see why. Whether you want to add an entire wood accent wall or some stylish wooden chairs in the living room, incorporating wood into a home can add an easy sense of warmth, nature and elegance. Here are five reasons why homeowners and buyers are increasingly impressed by houses with natural wood [...]

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 20, 2021.

FROM MY PERSPECTIVE

“Clients need trusted sources to help them navigate a fast-paced and low-inventory market.”

Those words of wisdom come from Philip White, the president and CEO of Sotheby’s International Realty. Philip knows a [...]

Even in a seller’s market — such as the one Texas currently enjoys, with multiple offers on almost every home — starting the selling process with an appropriate listing price is key to a faster, smoother sale. However, for most sellers, finding out how much their home is worth remains something of a mystery. Help is at hand. One of the most valuable services a real estate professional can provide is a comparative market analysis (CMA). Here’s how a professional comparative market [...]