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CEO Robbie Briggs, on why you shouldn't always believe the headlines

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"Don’t always believe the headlines. Do some research. Talk to experts. And, don’t let negativity sway you. Sensational headlines sell ads and get clicks."

 

FROM MY PERSPECTIVE

 

The witty Mark Twain once wrote back to a reporter who had asked him if [...]

CEO Robbie Briggs makes some sense of the fast and furious first quarter of 2022

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of April 22, 2022.

FROM MY PERSPECTIVE

We were right. We predicted in our final market report for 2021 that the first quarter of 2022 would prove to be a very busy period. The ever-shrinking supply of homes for sale — called inventory in our world — combined with the unprecedented and ongoing buyer demand have created a climate of brisk, competitive [...]

Agent Expertise 101: What Is a CMA? And Why Do You Need One?

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Even in a seller’s market — such as the one Texas currently enjoys, with multiple offers on almost every home — starting the selling process with an appropriate listing price is key to a faster, smoother sale. However, for most sellers, finding out how much their home is worth remains something of a mystery. Help is at hand. One of the most valuable services a real estate professional can provide is a comparative market analysis (CMA). Here’s how a professional comparative market [...]

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