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CEO Robbie Briggs: Why experience cant be faked by a clever brokerage name or a buzzy tagline

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section ofThe Wall Street Journal.Below is his letter of September 16, 2022.

FROM MY PERSPECTIVE

If you have ever bought or sold a home with usor ever will there is something we include, without [...]

CEO Robbie Briggs: Why experience can't be faked by a clever brokerage name or a buzzy tagline

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 16, 2022.

FROM MY PERSPECTIVE

If you have ever bought or sold a home with us — or ever will — there is something we include, without fail.

Excellence.

That’s a word that gets misused a lot, but I have some facts to back this up.

A hologram of Jane Goodall and 30-foot threads of hot glass: Ah, the arts in North Texas

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 12, 2022.

FROM MY PERSPECTIVE

I do a lot of bragging about our agents and our properties — for good reason.

But this week, I want to give kudos to the amazing museums we are so lucky to have in North Texas. From the finest works of art to [...]

CEO Robbie Briggs: There is a cooling-off coming, and youll need to know what that means to you.

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sothebys International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal.Below is his letter of July 15, 2022.

FROM MY PERSPECTIVE

Dont worry. A crash isnt coming.

A senior economist said that in May about [...]

CEO Robbie Briggs: ‘There is a cooling-off coming, and you'll need to know what that means to you.'

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of July 15, 2022.

FROM MY PERSPECTIVE

“Don’t worry. A crash isn’t coming.”

A senior economist said that in May about the housing market — and I agree. Yes, after two years of soaring sales, we are starting to see signs of moderation ahead, but [...]

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