Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 30, 2026.
FROM THE PRESIDENT'S P.O.V.
Have you seen how luxurious dressing rooms have gotten? What about the growing trend of kitchens that aren’t just a big room of cabinets?
You’ll discover both — and a lot more — in our newest RESIDE magazine, out today inside select North Texas subscriber copies of The Wall Street Journal and online at briggsfreeman.com/reside.
RESIDE is a unique page-turner, an experience we create twice a year with Sotheby’s International Realty. The new issue also reveals some of our brokerage’s most exciting available listings and sold properties. My favorite part? The section called Gallery, which begins on page 30 and features some of our finest agents and the properties they are offering or have already sold, including homes, high-rises and ranches. That mix is so unique to North Texas, isn’t it? There is just nothing like our region — the country’s ultimate live-work-play destination, if you ask me.
Enjoy every page of RESIDE. Read it anytime at briggsfreeman.com/reside or ask your Briggs Freeman Sotheby’s International Realty advisor for a copy. It isn’t just beautiful — it’s brilliant.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty



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